What Northeast Wisconsin says about BugBoss

Yes, and here is exactly what has and has not been done to them. Each one is transcribed verbatim from the public Google Business Profile. Longer reviews are trimmed to a representative excerpt, marked with an ellipsis, and punctuation is tidied — wording is not changed and nothing is paraphrased. The names are the public display names Google shows. No reviewer towns are listed, because Google does not publish them and we are not going to invent them. The full set is on the Google profile and you can check any of these against it.

Because we have deliberately not marked them up that way, and it is worth explaining rather than leaving it to look like an oversight. Google does not support self-serving Review and AggregateRating structured data on a business’s own page for rich results, so a site that emits it is either being ignored or risking a manual action. The rating and the reviews are displayed honestly here for people to read; the stars you see in a search result come from the Google Business Profile itself, which is the correct source.

The button above opens the Google review box directly rather than the profile page, which saves a step. It takes about thirty seconds and you do need a Google account. If you would rather not use Google, Yelp and Facebook both work. What is genuinely useful in a review is the specifics — which pest, which town, and whether the problem actually stopped — because that is what the next person reading it is trying to work out.

Call 866-BUGBOSS and say so, before you write anything. That is not us trying to head off a bad review — it is that a problem we do not know about is a problem we cannot fix, and most of what goes wrong in this trade is fixable on a return visit. You are dealing with the owner rather than a franchise complaints line, so there is nobody to escalate to and no script. If quarterly service is not holding on a covered pest, the guarantee page sets out what that entitles you to.

Because in a rural market they are close to the whole marketing budget. There is no billboard on Highway 45 that does what a neighbor saying "call Brian" does, and reviews are the online version of that. They are also the one part of this business a website genuinely cannot do for itself — we can write every page on this site, but we cannot write these, which is exactly why they are worth something.

No. No discount, no entry into a draw, no free service. Incentivised reviews violate Google’s policies, they are usually obvious to readers, and a review somebody was paid for is worth nothing to the person trying to decide whether to call us. If you leave one it is because the work was worth mentioning.